You’ve planned your event, booked the venue, and lined up the entertainment; now you just need people to show up. The truth is, even the best events can struggle without a smart marketing plan. But don’t worry, promoting your event doesn’t have to be complicated or expensive.
Here are 10 proven ways to market your event, boost awareness, and get those tickets selling fast.
1. Start Early and Build Anticipation
The earlier you start marketing, the more time people have to plan, share, and buy tickets. Begin teasing your event weeks (or even months) in advance. Drop hints about special guests, themes, or limited early-bird offers to build excitement.
Think of it like a movie trailer; get people talking long before the big day.
2. Create an Eye-Catching Event Page
Your event page is your online “shop window.” It should be clear, visual, and easy to navigate. Include:
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A short, engaging description
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High-quality images or video
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Key details (date, time, location, prices)
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A clear Buy Tickets button
With Comus, you can create a clean, branded event page in minutes, ready to share anywhere.
3. Use Social Media to Build Buzz
Social media is your best friend when it comes to spreading the word. Share updates, behind-the-scenes photos, countdowns, and sneak peeks. Encourage your followers to share posts and tag friends.
Top tip: create an event hashtag so people can follow along and contribute their own content.
4. Collaborate With Partners and Influencers
Work with people who already have an audience.
Local influencers, performers, sponsors, or vendors can all help you reach new crowds. Offer them free tickets, promo codes, or content to share in return for exposure.
Collaboration feels authentic—and it’s one of the fastest ways to grow visibility.
5. Use Email Marketing
Don’t underestimate the power of a well-timed email. Send updates, exclusive offers, and reminders to your mailing list.
Segment your emails by interest or previous attendance to make them more personal and more effective.
If you’re using Comus, you can even link your ticket sales and mailing list together, making it easy to track what’s working.
6. Promote Locally
Sometimes the best marketing happens offline.
Put up posters in cafés, gyms, libraries, or community centres. Contact local papers, radio stations, or councils about event listings.
People love to support events happening in their own area—so make sure they know yours exists!
7. Offer Early-Bird Discounts and Group Deals
Everyone loves a deal. Limited-time discounts create urgency and help kickstart sales. Group or family tickets encourage people to bring friends along, too.
Reward early supporters—they’re often the ones who help spread the word.
8. Run a Giveaway or Competition
A simple social media giveaway (like “tag a friend you’d bring to win free tickets”) can create instant engagement and visibility.
Make sure your contest rules are simple and shareable. Competitions not only drive awareness but can help build your following for future events too.
9. Share Real People and Stories
People connect with people. Highlight your performers, vendors, or organisers with short interviews or behind-the-scenes videos. Show the human side of your event—it makes it relatable and memorable.
Photos and short clips from past events work wonders for showing what attendees can expect.
10. Make Buying Tickets Effortless
The most effective marketing in the world won’t help if your checkout process is clunky. Keep it simple, fast, and mobile-friendly.
That’s where Comus shines—you can start selling tickets instantly, with no contracts, no subscriptions, and no hidden fees. Just create your event, share the link, and let your audience do the rest.
Final Thoughts
Marketing your event doesn’t have to mean huge budgets or complicated strategies; it’s about connection, storytelling, and consistency. Use a mix of online and local channels, be genuine, and keep the excitement alive right up until doors open.
And when you’re ready to start selling tickets and managing your event with ease, Comus has everything you need in one place.
You can sign up today, create your event, and start selling tickets within minutes, with no setup costs, no hidden fees, and no fuss.
