Comus / Event Management Resources / The Ultimate Guide to Organising a Successful School Fair or PTA Fundraiser

The Ultimate Guide to Organising a Successful School Fair or PTA Fundraiser

TLDR: School Fair Success

A successful school fair relies on volunteer coordination and digitising your sales. Move away from cash-only gates by using online ticket bundles to secure revenue before the day. For events with strict limits, like school discos, use capacity-controlled time slots. Remember: Comus.io offers FREE platform fees for registered charities, ensuring 100% of your ticket money goes back into school resources.


Building Community and Resources

School fairs and PTA events are the heartbeat of the local community. They provide essential funding for equipment, trips, and resources that budgets often can’t cover. However, the success of these events often rests on the shoulders of a small group of busy volunteers.

This guide provides a structured approach to school fundraising, helping you reduce the administrative burden while maximising the financial return for your school.

Strategic Planning and Volunteer Management

The secret to a stress-free fair is early organization and clear delegation.

Form a Sub-Committee

Don’t try to do everything alone. Break the fair down into manageable “zones” and assign a lead for each:

External Vendors

Handling local businesses and food trucks.

School Stalls

Coordinating class-led games and activities.

Logistics

Managing site layout, power, and safety.

Marketing & Ticketing

Promoting the event and managing the booking platform.

Sourcing High-Value Raffle Prizes

Raffles are often the highest-margin part of a school fair. Start sourcing prizes at least three months in advance. Reach out to local businesses for vouchers, experiences, or physical products in exchange for promotion in the school newsletter and on event signage.

Modernizing Your Fundraising with Online Ticketing

Many PTAs are still reliant on cash sales at the gate, which is slow and makes financial reporting difficult. Moving to a digital platform changes the game.

Pre-Sell Ticket Bundles

Encourage parents to commit early by offering “Early Bird” bundles online. For example, a ticket that includes entry plus five “game tokens” or a meal voucher. This guarantees revenue even if the weather is poor on the day and significantly reduces the amount of cash staff have to handle.

Managing Capacity for Discos and Shows

For events held in the school hall—like discos, talent shows, or plays—safety and fire regulations mean you must have a hard limit on attendance.

Use Your Dashboard

Set a strict capacity limit on your ticketing page. Once the limit is reached, sales automatically stop, ensuring you never exceed legal safety limits.

Timed Slots

If you have a large school, run two separate “sessions” (e.g., KS1 from 4:00 PM and KS2 from 5:30 PM) using timed entry slots to manage the flow.

Operational Success on the Day

On the day of the fair, your focus should be on welcoming families, not paperwork.

Fast Entry with Mobile Scanning

Avoid long queues at the school gates. Your PTA volunteers can use the Comus mobile scanning app on their own smartphones to check families in instantly. Just scan the QR code from their phone or printed ticket, and they are through the gate in seconds.

Transparency and Reporting

One of the biggest challenges for PTA treasurers is the post-event “count.” When you use a digital platform, your financial reporting is automated. You can see exactly how many tickets were sold, which tiers were most popular, and have a clear digital trail for your charity commission returns or school governors’ reports.

Maximizing the Charity Advantage

Every penny counts when fundraising for schools. Many platforms charge high percentage fees that eat into your profit.

The Comus Difference

For registered charities and PTAs, Comus.io is FREE for the organiser. We charge Ā£0 in platform fees, meaning every single pound paid for a ticket goes directly into your school’s fund.

Ready to make your next school fair the most profitable one yet? Start your charity account today and keep 100% of your platform revenue.

One powerful platform to understand your crowd.

Managing events means juggling multiple tools. This fragmentation makes it nearly impossible to get a clear picture of your audience. We deliver one powerful platform where all your customer interactions and transaction data live together, giving you the holistic view necessary to build deeper loyalty and personalize your offerings effortlessly.

Pay-as-you-go with
no subscription

Comus offers a flexible, pay-per-ticket model with no upfront fees, subscriptions, or long-term contracts.

Comprehensive reporting

Access standard and custom reports to analyze sales, attendance, and customer data, aiding in informed decision-making.

Real-Time sales & attendance tracking

Monitor ticket sales and check-ins live, providing immediate insights into event and sales performance.

Mobile-first QR code scanning

Utilize any smartphone to scan tickets at the door, eliminating the need for specialized hardware.

Branded tickets & checkout

Customize tickets and the checkout process with your logo and brand colors, ensuring a cohesive attendee experience.

Discount codes & sales management

Create and apply discount codes and fixed discounts, with options to limit usage by product or quantity, to drive sales.

It's time for smarter, simpler event management.

Edwin Schofield, Comus Co-founder

By Edwin Schofield

Co-Founder, Comus

Read Edwin's Journal 🔭